The annual Consumer Electronics Show (CES) in Las Vegas is guaranteed to be a sensory overload of tech trends from virtual reality to mobile apps – and some of it might seem like it’s too good to be true. What do advertisers and marketers really need to know about? As a company built for the connected future, Infillion has an eye for the latest consumer technology trends and how they will impact the advertising landscape. Join us for a fact- and trend-filled presentation (with plenty of time for Q&A) about what we saw at CES 2023 and where we believe marketers’ priorities should be this year and beyond.
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• Overseeing corporate management and technology development of the XRDNA addressing system + M.O.E. AI/AR platform
• Spatial computing patent inventor
• Go-to-market strategy
• Working with org-wide stakeholders to advance Infillions’s new technology initiatives around AR, VR, gaming, geolocation, connected commerce, Web 3.0, Metaverse and new media.
• Immersive Ad Unit for Gaming (Roblox)
• Immersive AR Ad Unit (Niantic/8th Wall)
• Immersive VR Ad Unit (Unity/Meta Quest)
• Interoperable ID for Advertising Data and Consumer Consent
• OOH Immersive Experience w/NHL (Netflix's Sonic Prime)
• Management and architecture of all technology related areas for the company, including CRM/ERP, API integrations, ad and website product, 3rd party white-label integration, lead data, sales funnels, ML/AI initiatives.
• Application design, testing and deployment.
• Multi-team management consisting of developers, UI/UX, engineers, IT, and support.
• FinTech - Financial technologies, processing & payroll.
• Custom Commissions Matrix w/ integrated reporting
• Multi-site financial dashboards
• Multi-year churn analysis reports w/cohort run rates
• Oversaw technology development, software architecture/design and IP for Atlys and its divisions.
• OTT & SVOD (Atlys.io, AtlysMMP) - Broadcasting, CDN, infrastructure and content distribution/monetization.
• AdTech (AdKinetix) - Advertising and marketing platform architecture/design, deployment and monetization.
• Spatial Computing (SoftSpace Labs) - Patent and system architecture/design.
• Consulted and produced multiple projects over a five year period, including the Elite conferences, keynotes and experience.
• Advised on social network technology for TR’s legal software divisions.
• Advised and supervised new branding and content initiatives for the Dole Nutrition Institute, as well as Dole’s online video presence.
• Managing partner, oversaw business development, technology, marketing, content distribution, authoring & programming.
• Independent Film Distribution (Anthem Pictures) - As a division of Anthem Digital, Charles oversaw design, branding, marketing and distribution of 100+ feature films and television series.
• Oversaw all advertising and partnership initiatives
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